5 Advantages of Lead Generation with NFC Technology

Business owners know that lead generation can play a huge role in their overall success. You get the leads, turn them into paying customers, and deliver them the goods. Those clients are happy and refer their friends and colleagues to you for more. Pretty cool, right?

So how can lead generation tie itself to NFC technology? One of the major tools in this day and age are digital business cards. These use NFC to help seamlessly transfer contact information from one person to another. This guide will cover the top x advantages that you can capitalize on so you can leverage it for your own business.

Ready to get started? Here we go.

It’s interactions are effortless

To begin, NFC technology is effortless because it knocks down the barriers often associated with interaction. More specifically, we’re talking manual data entry and filling out long forms. These can be time-consuming to the point where you lose out on a lot of leads.

With NFC technology, you can simply tap the device that has this technology against a tag or reader - and that’s it. It takes a few seconds and you have all the information you need. You have more prospective leads than before. And when that happens, you can convert them into the paying clients or customers you want.

Here’s the thing: we live in a time where quicker is better. So it may be a good idea to do away with forms that take time to fill out. NFC will more or less automate the process going forward.

You capture data in real time

Another excellent advantage with NFC technology is that you can capture the data in real-time. Every interaction with an NFC tag or reader will generate several data points. They include but are not limited to the time, location, and the device being used among others.

The important thing to remember is you have the data handy to help you through the sales process. You can contact your leads and get to know them more. At the same time, you can also use the data to create tailor-made marketing based on how far along the sales process they are (i.e - on the fence or closer to the sale).

Tdata is alsohe data is also handy to gain valuable insights including their preferences or their consumer behavior. If you have interested leads who have provided you with data through From there, you can also use it to re-target them with ads or other marketing approaches strategically.

It enhances engagement

NFC technology will do more than just connect you with your leads. It can also give your leads a chance to preview what your business can do for them. For example, you can give them multimedia content that demonstrates your products and services. You can also give them a chance to connect with you on social media.

After the initial connection, you should create opportunities where your prospects and leads can stay connected with you. This can include giving them links to a landing page where they can get a freebie in exchange for an email. Once you opt-in the mailing list, you will be able to receive emails regularly.

Email marketing is one of the most effective ways to nurture your leads. With every email you send, it gives them a chance to get a little warmer. The warmer the leads are, their likelihood of buying products or services you offer will increase.

You can easily integrate with digital platforms

At Oamii Cards, we have worked with plenty of business owners like yourself. In particular, we create digital business cards for them. We help you create a design and work with you to discuss which digital assets to include in an effort to meet your overall business goals.

With NFC technology, people can gain access to your social media profiles. They could also gain access to your work portfolio, testimonials, or anything else that may be relevant to your leads. All you need to do is add the necessary links to your digital business card and you are good to go.

Here’s the awesome part about digital business cards, once you have a copy scanned, you will always have updated information. Meaning if the person who gave you the digital business card updates their information, you get that same information as well. This means you won’t have to search high or low for the new contact number or carry around an out of date business card.

It’s a cost effective solution

Last but not least, it’s important to remember that cost-effective solutions can be great for business in the long run. Here’s the thing: NFC technology will be excellent for those looking for a solid return on investment when it comes to the business solutions they want. Yes, setup costs will apply such as setting up the NFC tags or readers plus the infrastructure that goes along with it. However, the benefits you experience in the long-term will be worth every single penny.

In addition, you’ll be able to enjoy effective and efficient technology. Especially when it can be useful for all of your marketing needs. Not to be outdone, you also save money with NFC technology compared to the traditional marketing channels that you may be using.

It’s not cheap, but not too expensive either. Rest assured, you have the kind of technology that will be an excellent long-term investment. We might even say you could attract the leads that will help it pay for itself.

Let Oamii Cards set you up with NFC technology now

When it comes to NFC technology, Oamii Cards understands how powerful it can be. We will help create your digital business card that will be compatible with NFC technology. This way, you can be able to seamlessly transfer your contact information with those who are interested in reaching out.

Now is the time to experience the wonder that is NFC technology. It might start with your new business card. Contact Oamii Cards today and we’ll help get you set up.