Smart Business Card Guide: 5 Ways To Use Them

Smart business cards are becoming the future of networking. They are also useful for those who want to connect with prospective clients, colleagues, and others. This guide will go over five ways you can use them to your advantage. As the digital age is in full swing, we are starting to see the old ways of networking become more outdated.

While traditional business cards are still being used, smart business cards are paving the way for a new era. Thus, the trend is taking shape early on with more room for improvement. Let’s take a look at the ways you can use your smart business card. 

1. You can showcase your digital portfolio

First and foremost, you can use it to show your digital portfolio that features your work. For example, those who offer creative services can use it to display their past works to prospective clients. Writers can use it for past content they have written for their clients.

The list goes on and on. How can smart business cards help with showcasing your digital portfolio? You can add links and interactive assets that people can access with ease on their smartphone, tablet, etc.

Adding a digital portfolio is a can’t miss option for those with smart business cards. It gives prospective clients a chance to see your work without them ever asking. Will your past work do enough talking to convince them to hire you? That’s the real question that has to be asked.

2. It makes interactive networking easier

Smart business cards can make networking easier thanks to its interactive features. More specifically, it uses NFC technology (or Near Field Communication). It can also use QR codes. Either way, these can facilitate the exchange of contact information without manually entering any information.

Someone can scan a QR code on a smart business card and acquire the contact information. It takes a scan or a tap to get it in as little as instantaneously. From there, it will allow you to quickly follow up with your new connections. It’s always a great idea to connect and follow up with your new contacts.

You could be discussing a potential project with a client. Or planning a collaborative opportunity with a colleague in your industry. Either way, interactive networking makes things possible - albeit much quicker. Interactive networking features can be great for exchanging contact information at conferences, trade shows, business meetings, and more.

3. Data analytics and tracking

One of the things traditional business cards don’t have that smart business cards do is data analytics. On top of that, you can be able to track the data that may be vital to your networking strategy. Some of the stats you can keep track of is how many times your card has been scanned or tapped.

Others include how many times your recipients have viewed your portfolio. There is so much you can track and review with your smart business card. However, you want to decide which type of statistics are fitting for your networking goals. Are you looking for leads that are promising enough to become new clients or customers?

If so, then you can take a look at how long that new contact has viewed your portfolio. It will give you the perfect opportunity to contact them. Set up a time for a call and see where the conversation goes. It will allow you the opportunity to see if that new contact is a good fit as your next client.

Today, data is everything. Especially when it comes to making key business decisions. The real question is: who in your network is creating a buzz about you? The numbers may answer that for you.

4. It can match your personal brand

Your personal brand can create a memorable impression right from the jump. So why not use a smart business card to your advantage? To begin, you can be able to design your card from the ground up - making it easy to customize and create so that it's user-friendly and easy to navigate. Take your time to put together a design that will be fitting not only for your brand, but also the networking goals that you want to achieve.

Be sure to choose the multimedia elements that you want to incorporate. At the same time, choose the colors that match your brand identity. Having a smart business card will set you apart from the others. Especially the ones who are still relying on the old school business cards that might be going out of style over the next several years.

5. Environmental sustainability

Finally, let’s take a look at one of the coolest features of smart business cards. They are paperless. Which means they are environmentally sustainable. This means you can exchange contact information with someone without ever using paper products.

Compare that to regular business cards. If you need to change up the contact information, you’ll need to throw away the old ones. And these can pile up in landfills. Paper waste will be hard to get rid of for years to come.

Not only that, it’s also a waste of time and money. When you’re changing up contact information, the cards need to be ordered and reprinted. Plus, you’ll be waiting a few days for them to arrive. Why do that when you can use an environmentally sustainable smart business card to your advantage?

Let Oamii Cards help with your smart business card needs

Are you looking to put a smart business card to good use? Oamii Cards will be able to help. Whatever your goals for networking might be, a smart business card can make every impression you make a positive one. Some of your new contacts will be so impressed, they’ll ask where you got it.

Are you ready to take your networking efforts to the next level? It starts with designing your first smart business card that can last a long time. Contact Oamii Cards today and we’ll be happy to help you out.