5 Ways To Make A Modern Digital Business Card Work For You

The Digital Age has long been in effect. We are seeing an evolution of practices in the way we build our network. We use social media to connect and communicate - leading to a wide variety of opportunities for those who take advantage.

Needless to say, the business card still holds a valuable significance. While physical business cards are still a thing, a modern digital business card can also be helpful as well. In the case of the latter, we’ll discuss five ways that can make them work for you.

Once you are able to get a good idea of how these digital business cards work, you might consider getting them for yourself. Let’s take a look through the list right now.

1. Consider something visually striking

A traditional business card should be well-designed. It should also be aesthetically pleasing. When it comes to a digital version, the same applies.

Needless to say, you want your modern digital business card to be clean and visually appealing. It should reflect your personal brand, so keep that in mind when you are planning out a design idea. Your color scheme should be in line with your industry or personal style.

It may be a good idea to include a brand logo or a professional photo - whichever helps you stand out the best. Either way, the concept is to help enhance recognition. 

You’ll want to consider the layout of the card so it’s easy to navigate and the essential information is easy to read. Modern design trends can make your business card look fresh. And it can also leave that excellent first impression that sets the tone for the rest of the relationship.

2. Use interactive elements for audience engagement

One of the biggest advantages to having a modern digital business card is the ability to include interactive elements for engaging your audience. This includes but are not limited to the following:

• Clickable links to your website
• A portfolio that contains your work
• Social media profiles

The best part? You can include a QR code where people can scan it on their mobile devices. It will make it easily accessible for someone to get the necessary information in order to connect with you online. So make sure you have a plan on where your new connections can go.

Keep in mind what the end goal is. Are you building your network? Are you looking for new business opportunities?

At the same time, be mindful of what the goals of a new connection might be. Are they in need of a service you provide? If they do, program the QR code where it takes them to a page that showcases your work and testimonials for past clients.

Are they also looking to build their network and make connections? Social media profiles will be useful here. If it’s a business connection, then your LinkedIn profile will come in handy.

3. Keep your information current and up to date

A modern digital business card takes care of one glaring issue that a traditional one deals with regularly. It updates any information such as your contact information. So if you need to update your email address, physical address, or a phone number - it can be done with a digital business card.

A physical business card doesn’t do that. Meaning the business card you hand out will have outdated information. Furthermore, it may also cost you time and money just to look for new business cards and get them done.

Rather than spend time waiting on new physical business cards, update it quickly and you’re good to go with a digital one. It also happens to be a good money saver as well.

4. Consider cross-platform compatibility

Maximum accessibility should be a good idea for anyone that has a digital business card. For that reason, you’ll want to consider cross-platform compatibility. This includes a design that can be responsive enough to adapt to different screen sizes.

Make sure it’s compatible with various platforms and devices like tablets, smartphones, and desktop computers. Likewise, make sure your online footprint is responsive as well. The good news is all the social media websites by default are responsive.

If you are building a website from scratch (or hiring someone to do it for you), make sure it’s done on a responsive platform. This way, the site can be easily accessible and user-friendly on any platform or device.

5. Analytics integration for optimized performance

We live in an age where data is everything. You can use it to track the performance of your digital business card. As the old saying goes - the numbers don’t lie.

When analyzing the numbers, you can see what can be working in your favor and what needs improvement. For example, if people are viewing your website, you’ll want to pay attention to the conversion rate you get.

Are they contacting you for further information? If not, check to see if you have a strong enough call to action. This can help increase the conversion rate.

Is your bounce rate off the charts? Then make some tweaks that can help keep it low. Link your business card to something that will keep new connections interested in you.

No need to reinvent the wheel or do something crazy. Just enough to hold their interest for a period of time. If you’re unsure about that, we have an idea for you (psst…keep reading).

Let Oamii Cards help with your modern digital business card

A modern digital business card will be your ticket to network building in the digital world. Oamii Cards believe that while physical business cards can still carry weight, its digital counterpart is the future - and the now.

If you want to set one up for your business, we can help. And yes, we’ll even show you tips and ideas on how to hold a new connection’s attention when they check you out even further. Let’s work together on your new digital business card.

To start, contact Oamii Cards right now.