The digital age has created all kinds of opportunities. One of them is the ability to change the way we network with other people. Whether it’s future clients, connections within our industry, or others we want to stay in touch with, regular networking and communication still reign supreme.
One of the things that has changed is the business card. While the exchange is commonplace in the business world, it has undergone a digital transformation. Physical business cards may be on the way out sooner rather than later - which means it's time to turn yours into a digital version.
This guide will go over the five reasons why you should turn a business card into a digital card. So without wasting any more time, let’s get started.
One of the major features of a digital card is that it’s paperless. Meaning that it’s excellent for the environment. You won’t have to worry about building up the amount of paper waste either.
Imagine having all these physical business cards on hand. You throw them out because of an address change, new phone number, or changes of contact information. Then, the old business cards get thrown out and you waste paper (not to mention money).
Then the cycle continues. With digital business cards, this cycle is broken. And the environment will be better for it.
Even if you’re not big on environmental causes, you can feel better knowing that at least you’re not throwing away an unnecessary amount of paper. If this isn’t one good reason to make a change, we think some of the others we’ll go through on the list will.
If there is something that makes a digital business card stand out, it’s the ability to take it many steps further. What we mean by this is that physical business cards just give you the run of the mill contact information. However, it doesn’t give you all these cool interactive features.
You can leverage these by including your social media profiles, portfolios of past client work, and whatever else that will get your new connections more interested in you. After all, it’s the digital age. Sometimes the best way someone gets to know you better is by checking out your online presence.
They may go further down the rabbit hole and look through your past work. Then they check out the past client testimonials. There’s a lot you can do with the interactive features on a digital business card.
When putting yours together, be mindful of what you want to include. At the same time, think of the goal you want to achieve with your new connections. How can they get to know you beyond the standard contact information?
Sure, a phone number, email, and physical address is one thing. But you can really give yourself a chance to shine by giving your new connection more ways to get to know you better. It can even open the door to better opportunities to connect with other people or get more business.
Digital business cards will allow you to connect with people with ease. At the same time, you can keep all the information of your new connections all on your device. Which means that old Rolodex is deemed useless.
Even better, you can search for the contact information you need. This can be by name, the industry their in, location, and so much more. The digital age aims to make things a bit more simple - especially when it intends to do away with the complicated things.
It takes a simple click or tap for the information exchange to take place. Even better, you can also update your contact information and have it updated in real time. Your connections themselves will even have it - ending the cat and mouse games that are caused by out of date business cards.
The design of your digital business card can tie itself to your brand identity. You can even make your brand stand out with the use of a digital business card rather than a physical one. Even better, it will give your brand the opportunity to present itself as something that focuses on the future.
Imagine being at the forefront of your industry with a digital business card. Your brand may be perceived as “ahead of the game”. It may even get people thinking that your competitors are behind the times.
Could that get your foot in the door for more business opportunities? It’s possible. Someone may be looking for a business like yours that is “forward thinking” when it comes to the solution to the problems they want solved.
Data is everything in the digital world. So if you want to keep track of who’s viewing your digital assets linked to your card or if your information is being distributed, you can be able to do that. Your digital business card will have analytic features that will allow you to make your networking easier than ever before.
You’ll know who’s been referring to you for any needs they may want addressed. It will give you a glimpse of who may be a good asset to your network (and who isn’t ). Review these analytics regularly to see what you’re doing right for your networking abilities (and what could be changed to improve).
At
Oamii Cards, we know for a fact that digital is here to stay. This applies to business cards as well. You have the opportunity to upgrade your physical business card into one that is a digital version.
From there, it will possess capabilities your physical business card didn’t have. Want more information? Contact Oamii Cards today and we will make sure you’re set for your business and networking needs.
Disclaimer: The information on this website and blog is for general informational purposes only and is not professional advice. We make no guarantees of accuracy or completeness. We disclaim all liability for errors, omissions, or reliance on this content. Always consult a qualified professional for specific guidance.
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