How To Design A Digital Business Card That Fits Your Goals

The business and networking world are adapting to the changes of the digital age. A whole new way of networking and making connections is already underway. One of them is the digital business card.

Never again will you have to deal with carrying hundreds of physical copies in your pocket. Also, paper waste will be a thing of the past. However, there is still one challenge that will always remain when business cards go digital.

That is choosing the right design. This guide will go over how to design a digital business card. Especially one that will play a crucial role in your business and networking goals. Let’s get started.

1. Define your brand identity

One thing to make your design stand out is defining your brand’s identity. You want to have a clear understanding of this before you even entertain the idea of designing your digital business card. It should include your logo, color scheme, and typography.

You want to be consistent with every bit of branding material you’ve got. This applies not just to digital materials but physical ones as well. Combining them will create an impression that is cohesive and memorable.

Don’t forget the values and emotions tied to your brand as well. Are you more of a creative and innovative brand or something that’s more professional and corporate? Knowing these aspects will make the decision process a lot easier.

2. Choose a platform that is user-friendly

There are plenty of platforms and tools that will allow you to create your digital business card - albeit effortlessly. You want to choose a platform that is not only easy to use, but also aligns with your own technical skills along with the features that align with your needs. You can choose between apps, online portfolio platforms, and even websites that offer such features.

Make sure whichever platform you choose will allow you to easily customize and integrate various multimedia elements. These include but are not limited to social media handles, links to your website or digital portfolio, or any relevant elements you want to include. When making such choices, be mindful of the goals you have.

If you are looking to acquire new clients, it’s always a good idea to include a portfolio that features your best work. Also, it would be a smart idea to give new connections to give you more than one way to connect with you. Digital business cards make it more than possible to keep in touch with your new connections.

So find a platform that will make it easy to design your digital business card. If it allows you to customize it to your heart’s desire, you have a winner.

3. Include the essential information

We may have already touched up on this part of the digital business card in our previous point. Let’s talk about why such essential information is necessary. People want to keep in touch with you for one reason or another.

At the same time, they also want to connect you to other people. Here’s the thing: someone out there has a problem. You may be the person to solve it.

So one of your connections in your network will pass along your contact information to someone they know. They’ll tell them to reach out to you. Even better, they’ll transfer the digital business card you left them to that other person.

From there, the connection is made because you have the essential information on your digital business card. Here’s the cool thing about digital business cards: you can change the information and save it in real-time. The best part is your connections will have the most recent and accurate information to contact you.

Meaning they won’t have to search high and low for it. Imagine giving them a physical business card with information that’s out of date. They contact you one day only to find out your old phone number is no longer in service.

Oh and you have to throw out all your physical business cards to replace them with the new contact information. A waste of paper and money. Thanks to digital business cards, it can be a thing of the past for every business owner.

4. Optimize for mobile devices

Today, many people are on mobile devices - particularly smartphones. For this reason, make sure your digital business card is optimized for various screen sizes. When putting together your design, test it on different devices so your users have a seamless overall experience.

It should be clean, easy to navigate, and enough to make a positive impression. Don’t slap everything together and call it good. There’s a reason why we suggest regular testing and optimizing for mobile devices - even if you have to do it multiple times before the final product is settled.

5. Update it regularly if needed

Finally, we encourage you to update your digital business card on a regular basis. Especially if you have made changes to your brand identity. The important thing to remember is people love something that is fresh and up-to-date.

Even better, updating a digital business card will cost you little to no time or money. Try comparing that to physical business cards. At the end of the day, you know they won’t compete when pitted against a digital counterpart that will offer so many benefits for you and your newest connections.

Let Oamii Cards help with your new digital business card design

Oamii Cards knows that digital business cards are the future. They offer plenty of flexible features that will fit your business and networking needs. You’re going to love the idea of having a digital business card that will be the perfect fit for your goals.

We hope this guide will help you put together a business card with a design that will reflect your brand. Don’t forget to add the needed elements that will make it all work. Contact Oamii Cards today and we’ll get to work on putting together the perfect digital business card for you.